Whitepaper - We are what we measure

September 18, 2013

The connection between marketing and business goals is well recognised, but Forrester’s recent report suggests nearly half their businesses don’t see the financial value of marketing. To demonstrate the real business benefit of marketing to the board you need to make sure you are measuring the right thing?

This whitepaper explores the importance of measuring ROMI.

Summary

IRSMarketing

Topic

ROI

Pages

3

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