Whitepaper - We are what we measure
The connection between marketing and business goals is well recognised, but Forrester’s recent report suggests nearly half their businesses don’t see the financial value of marketing. To demonstrate the real business benefit of marketing to the board you need to make sure you are measuring the right thing?
This whitepaper explores the importance of measuring ROMI.
About your personal data
When you submit your details in order to download this content, your data will also be shared with our trusted partner IRSMarketing who may contact you with further relevent information.