Whitepaper: What customers want – Tips for creating and marketing a social catalogue

November 15, 2013

Social commerce represents a powerful opportunity to engage your new and existing customers. Effectively using social commerce – especially a social catalogue – can help you understand the drivers behind customers’ behaviour and recognise what they really want.

With this knowledge, you can create new fans and engage more actively with those customers who are already evangelists of your brand.

This whitepaper begins by explaining how social commerce and social catalogues differ from traditional advertising and online product catalogues. It then provides seven tips for creating and marketing an effective social catalogue for your brand.


Oracle Social






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