Whitepaper - Which half of your advertising is working

October 19, 2009

Advertising and traditional media have become dirty words in this recession, with money and exposure migrating to digital activity often focused on lead generation.

But this white paper argues that brands must learn the lessons of history and continue to invest in traditional channels, as part of an integrated marketing strategy, which also leans heavily on digital media and most importantly is highly measurable and results orientated.

Summary

Topic

Demand generation

Pages

7

Size

0.4mb

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