Whitepaper - Why is B2B marketing special?

April 7, 2010

Is B2B marketing really all that different from B2C marketing? We at B2B International certainly believe so. This white paper outlines 10 key factors which are unique to B2B marketing and of crucial relevance when implementing a business-to-business marketing strategy. By Matthew Harrison, Paul Hague & Nick Hague, B2B International

Summary

Topic

Branding
Email
Digital
Social
ROI
International
Telemarketing
Customer insight
Marketing automation
Customer insight
Direct
Strategy
Mobile

Pages

13

Size

0.5mb

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