Whitepaper: Why marketing automation? An IT professional's guide
As the digital age continues to evolve, enterprise technology buyers are under growing pressure to invest in solutions that deliver the digital experiences that customers have come to expect. Indeed, 70 per cent of modern buyer decisions have been made before customers ever engage with sales. So, it's imperative that businesses provide the customer experiences that will engage prospects, whatever stage they are in the buying cycle.
This whitepaper by Oracle Marketing Cloud explores the common misconceptions about marketing automation and how it can be effectively integrated into an organisation.