50 natural story sources to build B2B audience trust

February 21, 2017
United Kingdom

Right now , the marketing that B2B customers are really responding to is being driven by one thing – great story telling.

That’s why it’s vital you can lay your hands on a wealth of natural stories – the ones that are founded in reality and that customers trust. 

But where can you find these stories? 

To help you, Skout PR have pooled 50 of their most successful 'natural storytelling' sources they've used over and over for their clients to great effect. Many of which can be found in your very own organisation.

Download your copy of this guide now to discover:

  • The 6 areas of your business that harbour your best brand stories
  • 50 of Skout PR's most target-smashing stories
  • The 5 steps you should take right now, to become a natural storytelling expert
  • The actions you can take to uncover real stories within your business.

If you've not already identified the stories that work with your audience, this guide will point you in the right direction.

Skout PR 50 story sources

The brand stories that work are the ones founded in reality – natural stories that your customers trust


Public Relations and Communications


Content marketing
General B2B marketing