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Are marketers using the metrics that matter?

April 12, 2016

The days when marketing was an un-measureable dark art are well and truly over. Every single aspect of marketing now has an associated numerical value: open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on and so on. But just because something can be measured, that doesn’t mean it should be.

This report by B2B Marketing and Marketo uncovers the metrics senior marketers are currently using to prove their success and demonstrates how and where progress can be made in proving marketing's success at the highest level of the business.

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Summary

Marketo

Topic

Marketing department
ROI

Pages

13

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Marketo who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy