Are your leads as good as they should be?
This report, based on a survey of over 100 mid- to senior-level B2B marketers carried out in March 2016, determines:
- The pressures marketers are currently facing with regard to leads;
- The pain points marketers face in terms of progressing leads towards sales handover;
- The challenges and opportunities offered by marketing automation (MA) tools to deliver against marketing objectives;
- Marketers’ views on the quality and management of data as a starting point for marketing;
- And levels of confidence in marketers’ ability to engage customers across multiple channels.
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