Are your leads as good as they should be?

July 8, 2016


This report, based on a survey of over 100 mid- to senior-level B2B marketers carried out in March 2016, determines:

  • The pressures marketers are currently facing with regard to leads;
  • The pain points marketers face in terms of progressing leads towards sales handover;
  • The challenges and opportunities offered by marketing automation (MA) tools to deliver against marketing objectives;
  • Marketers’ views on the quality and management of data as a starting point for marketing;
  • And levels of confidence in marketers’ ability to engage customers across multiple channels. 


The Telemarketing Company