Are your leads as good as they should be?
This report, based on a survey of over 100 mid- to senior-level B2B marketers carried out in March 2016, determines:
- The pressures marketers are currently facing with regard to leads;
- The pain points marketers face in terms of progressing leads towards sales handover;
- The challenges and opportunities offered by marketing automation (MA) tools to deliver against marketing objectives;
- Marketers’ views on the quality and management of data as a starting point for marketing;
- And levels of confidence in marketers’ ability to engage customers across multiple channels.
About your personal data
When you submit your details in order to download this content, your data will also be shared with our trusted partner The Telemarketing Company who may contact you with further relevent information.