The B2B customer experience: How does your business measure up?
In a fiercely competitive market, with so many organisations offering similar products and services, it can be a struggle to differentiate your business. Buyers are spoiled for choice and as a result, customer loyalty is in decline; with research showing that 50% of customers are no longer committed to a particular company or brand.
In this environment, how do you reconnect with your B2B customers?
Our latest Insider Perspective looks at the tools available for customer experience research and the importance of human interaction in understanding the motives behind customer behaviour, and in creating a more meaningful and memorable customer experience.