The CMO's agenda: Managing marketing and its alignment with sales
In this report, Aberdeen Group has collected the most relevant findings and insights for building Best-in-Class B2B marketing performance in the next year.
Download this report to discover key findings such as:
- What percetange of organisations are more likely to have the success of their marketing efforts reflected in positive sales performance
- What percentage of organisations have strong or complete marketing and sales alignment
- The top strategic marketing pursuits of Best-in-Class organisations
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