The CMO's agenda: Managing marketing and its alignment with sales

January 24, 2017
United Kingdom

In this report, Aberdeen Group has collected the most relevant findings and insights for building Best-in-Class B2B marketing performance in the next year. 

Download this report to discover key findings such as:

  • What percetange of organisations are more likely to have the success of their marketing efforts reflected in positive sales performance
  • What percentage of organisations have strong or complete marketing and sales alignment 
  • The top strategic marketing pursuits of Best-in-Class organisations


How best to support marketing automation with each channel



Marketing department



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