Digital Transformation: From Obstacle to Opportunity

August 30, 2016

Buyers expect digital engagement throughout the buying process, regardless of purchase complexity. For marketers, digitally transforming the customer experience can elevate lead generation and conversion. To generate more sales-ready prospects, your digital engagement phase should be longer. But providing digital assets isn’t enough — marketers must create self-engagement tools that increase buyer affinity.

Digital Transformation: From Obstacle to Opportunity

Summary

The Mx Group
Industry: 
Marketing and advertising

Topic

Customer insight
Data
Demand generation
Strategy

Pages

56

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