Embedding omnichannel into your marketing approach

February 28, 2017

The sharpest marketing minds out there realise that you don't decide to 'do' omnichannel one week and tick it off the to-do list the next.

In the third of a three-part report, carried out in association with Sitecore, we've sought to find out how marketers can embed and maintain a truly omnichannel approach, and hear from Sitecore's Paul Fennemore on the role data, aggregation, standards, insight and technology play in the omnichannel journey.

Download this paper to find out:

  • How to overcome back-office integration issues flagged as barriers to omnichannel success.
  • Which skillsets to prioritise within your omnichannel team.
  • Why everyone has a role to play in the wider omnichannel journey.
  • The five foundation stones that are key to developing a successful omnichannel strategy.
Embedding omnichannel into your marketing approach image

Summary

Topic

Marketing department
General B2B marketing

Pages

5

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