Expert ABM: Aligning sales and marketing
As B2B marketers, we’ve gotten used to this idea that Sales isn’t our friend. Sure, sometimes we may agree on a topic or a closed deal, but most of the time, we’re just trying to avoid each other in the halls. We all know that this kind of relationship isn’t healthy, especially since Sales and Marketing have to work so closely to drive growth for their organizations.
This guide from Demandbase will take you through four key components:
- The target account list
- Metrics and goals
- Campaign development
- Technology considerations