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A guide to writing for email inboxes

March 12, 2020

How to tailor your copy writing for email inboxes

 

Don't let your email be a victim of swipe, delete…

This quick guide and checklist look at how you should write for email inbox previews taking into account email architecture, limited characters and space. Our research shows a well-written subject line and preview can improve opens by 37%.

Email is still one of the most cost-effective channels to nurture your prospects if done right, but if you don’t grab their attention quickly then you’re one swift swipe and archive away from oblivion. They’ll never see your gorgeously designed email let alone your jaw-dropping content – sad times!

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a guide to writing for email inboxes

Summary

Topic

Content marketing
Email
General B2B marketing

Pages

4

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy