Hero, Hub, Hygiene: A framework for content strategy

May 26, 2016

The Hero, Hub, Hygiene model is a useful framework for reviewing your current content marketing policy. It proposes a new three-pronged approach to brand storytelling. 'Hero' represents the large-scale projects; 'Hub', the regular and timely content; finally 'Hygiene' is the always-available website information and brochures.  

Content marketing and thought-leadership experts, Passle, have created a content marketing strategy template for you to download and use.

Hero, Hub, Hygiene: A framework for content strategy



Content marketing



About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.