Knowing your customer: The importance of intelligent segmentation in B2B marketing

September 29, 2016
United Kingdom

Forget content: the oft-overlooked king in today’s increasingly complex B2B landscape is the customer. As well as being always – or nearly always – right, the customer is the start and end point of any successful marketing campaign, B2B or otherwise.

Without a deep understanding of these often elusive and hard-to-pin-down individuals, you’re playing a guessing game, darting between marketing strategies as you desperately try and hit that much sought-after ROI.

In a project carried out in association with MarketMakers, we surveyed 142 B2B marketers to explore how they view customer insight and determine where there's room for improvement.

Knowing your customer: The importance of intelligent segmentation in B2B marketing image

Summary

Topic

Customer insight

Pages

12

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.