Paid earned shared owned media

February 1, 2016

The PESO framework is ultimately getting at one thing: how your company represents itself to the outside world. Successful content marketing starts by understanding who you are talking to, what is of value to them, and where they look for this information. Once you have that, every piece of content needs a purpose and every type of media needs to be used, creating a full circle of strategically driven, interesting and tailored communications.

This whitepaper from Lead Forensics provides a step-by-step guide to refining this strategic form. 

Download the guide here


Lead Forensics


Content marketing
Demand generation



About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner Lead Forensics who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.