Research: Is data the key to content success?

October 5, 2015

Unsurprisingly, given its name, content marketing tends to encourage a focus on creating and distributing good quality content. But smart marketers are increasingly aware that such a literal understanding of the discipline is not good enough. Content for content’s sake will not do. 

In this industry report, B2B Marketing have teamed up with Tomorrow People to find out whether marketers are paying sufficient attention to what their data tells them when producing content strategies.


Tomorrow People


Content marketing
Demand generation
Inbound marketing



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