Telemarketing: Old dog, new tricks
If you were in the business of hiring a telemarketing company 15 years ago, much of what you would have heard from them would not be too dissimilar to what you would hear today. The language of telemarketing at least has not changed much over the last couple of decades.
This whitepaper from The Telemarketing Company reflects on how telemarketing has evolved over the years and evaluates its importance in the modern marketing mix.
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