Whitepaper: Brand storytelling done right

July 31, 2015

Telling a brand’s story is an integral part of a successful content marketing strategy. However, not everyone knows how to tell stories effectively, and many don’t even know where to start. 

This whitepaper from Citrix GoToWebinar, partnered with Tessa Wegert, journalist and media strategist, explores the steps to engage customers using time-honored storytelling techniques that promote your brand while providing value to your audience.





Content marketing
Customer insight
Demand generation
Inbound marketing




3.76 MB

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