Whitepaper: Customer journey maps and buyer personas
Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.
This paper from Silverpop, an IBM company, shows how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve customer experience.
About your personal data
When you submit your details in order to download this content, your data will also be shared with our trusted partner who may contact you with further relevent information.