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Whitepaper: Customer journey maps and buyer personas

June 1, 2018
United Kingdom

Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.

This paper from Silverpop, an IBM company, shows how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve customer experience.

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Summary

Topic

Digital
Marketing automation
Email

Pages

16

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy