Whitepaper: Customer journey maps and buyer personas

June 1, 2018
United Kingdom

Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.

This paper from Silverpop, an IBM company, shows how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve customer experience.

Summary

Topic

Digital
Marketing automation
Email

Pages

16

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