Whitepaper: Customer journey maps and buyer personas
June 1, 2018
United Kingdom
Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.
This paper from Silverpop, an IBM company, shows how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve customer experience.
Summary
Topic
Digital
Marketing automation
Email
Pages
16
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