Whitepaper: The four biggest challenges facing B2B tech marketers today (part three)
This four-part series from Harte Hanks’ head of B2B global teleservices, Chris Ronald, addresses common pain points of B2B marketers, using examples from the technology sector.
This installment addresses one of the most pressing and urgent pain points that marketers face today: how to show an increased ROI for marketing activities despite shrinking headcounts and budgets.
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