Whitepaper: Grande guide to community management

February 1, 2016

Community management has become one of the most important, yet least understood roles in marketing. A good community manager acts as a bridge between the internal and external stakeholders in your brand by performing three critical functions: customer advocacy, company glue, and creative kickstarter.

From day-to-day activities to crisis management, this whitepaper from Oracle Marketing Cloud outlines everything you need to know about community management.

Summary

Oracle Marketing Cloud
Industry: 
IT

Topic

Marketing automation
PR
Social

Pages

12

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner Oracle Marketing Cloud who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.