Whitepaper: How to create personas for your B2B content marketing strategy

December 21, 2015

Content marketers are never short on things to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.

As a business with a content marketing strategy it’s crucial to understand your target audience and the types of content they want to consume. 

This guide by Oracle will show how, by creating unique personas for the recipients of the various marketing messages you have in place, you can dramatically increase the effectiveness of your content.


Oracle Marketing Cloud


Content marketing
Customer insight
Inbound marketing
Marketing automation





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