Whitepaper: How marketers are adopting cloud-based language solutions to optimise international performance
Regardless of your business, success on a global level requires you to engage prospects and customers in the right language at the right time. Ninety per cent of customers choose a native language when available; and in countries like Japan and France, they will not even buy from a site in another language. Delivering the right experience to global customers from the start to end of the customer journey is challenging, the main reason for this is the struggle to deliver content and information in the languages preferred by their customers.
This whitepaper from SDL reflects on the international engagement challenges facing companies, highlights how to breakdown language barriers, and outlines the financial impact of translation.