Whitepaper: The insider’s guide to better webinars

July 8, 2015

Webinars play a vital role webinars in today’s content marketing mix. Combining the right presenter and the right messaging with the right audience is a great way to establish thought leadership. Webinars tend to attract the kind of people who are moderately curious, have unmet needs or are actively searching for a solution to their problem — in a word, prospects. But webinars aren’t about selling; they’re a means to inform, educate or inspire participants to take the next step and have a proper conversation with your business, one that can ultimately result in conversion.

The whitepaper from Citrix GoToWebinar highlights the benefits of hosting webinars and outlines best practices to ensure that your company's are a success.



Demand generation



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