Whitepaper: Justifying your investment in content marketing
To drive leads and build business, the content you create and distribute through multiple channels must attract and help convert targeted prospects and customers at the point of engagement. This is challenging in an environment where individuals are flooded with new marketing information everyday. As a result, the majority of organisations now have a content marketing strategy.
Research shows that buyers progress nearly 60 per cent of the way towards their decision before engaging a sales representative. Consequently, it's vital that content aligns with the practices of today’s buyers, who actively perform their own research to uncover solution information from vendors, peers and industry experts.
In the light of this, Oracle Marketing Cloud put together this guide highlighting the possible impediments to your content marketing success, explaining how it can affect your activities and offering solutions to these issues.