Whitepaper: Marketing DNA for fast growing businesses

December 11, 2015

What role does the marketing department play in overall business growth and how respected are they within the business? What are fast growing businesses doing differently? Where do they see the future of marketing and the role of technology within the next 5 years? In recent years, client-side marketing departments have been under increasing pressure: maintaining their place at board level while marketing spend and head count are constantly being scrutinised.

Digital Radish partnered with ALF Insight to survey over 75 senior marketers to gain insight into the above questions. This report covers marketing’s role in business growth and how valued the department is.


Digital Radish


Demand generation
Marketing department