Whitepaper: Metrics matter – Beyond the essentials

August 12, 2015

Email marketing has many advantages – perhaps the most valuable is its ability to be measured; marketers are able to track exactly how well their investment is doing. The essential metrics – delivered, opened, clicked or click to open – serve marketers well and generally continue to reveal how they achieve objectives. In some cases, however, these metrics may be a blunt instrument.

Download this whitepaper from Dotmailer to discover when to go beyond traditional metrics, and learn how to utilise alternative and additional ones.  

Summary

dotmailer

Topic

Email
ROI
Strategy

Pages

7

Size

3347 KB

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