Whitepaper: The role of multichannel marketing in B2B ecommerce
B2B ecommerce is the fastest growing element of the business world. If you’re one of the 50 per cent of B2B organisations not doing it already, then you need to start. If you are, then you need to make sure that your customer journey offers best possible quality at every stage.
This 21-page whitepaper from Dotmailer provides the building blocks of B2B ecommerce and highlights the necessity of effective email marketing in the customer journey.