Whitepaper: Smart moves for data-driven marketing
In a world where customers are using more channels than ever, and often switching between devices within a single transaction, more customer data is being generated than ever before. This makes it difficult to find the right data but it’s worth the work, because data is truly the key to unlocking customer knowledge – and finding the most effective way to communicate with your customers.
This whitepaper from Adobe Marketing Cloud reveals how to act on key customer data across multiple channels and devices in order to reach customers wherever they are with relevant, custom experiences.
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