Whitepaper: Social PPC in B2B – How to go from zero to hero

January 12, 2016

While Google AdWords is the granddaddy of pay-per-click platforms for many marketers, lots are still unfamiliar with the latest best practices for social PPC. 

This quick-start guide from Octopus Group is full of tactics and tips for PPC on LinkedIn, Facebook and Twitter, and keeping conversion rates high.


Octopus Group


Content marketing



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