Whitepaper: Ten tips for developing B2B buyer personas

January 14, 2016

According to IBM studies, only about a third of marketers understand when and how frequently buyers want to hear from them during the customer lifecycle.

With this paper from Silverpop, learn how you can create buyer personas that increase this understanding and provide a firm go-to-market foundation for your marketing campaigns.

Summary

Topic

Digital
Email
Marketing automation

Pages

4

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