Whitepaper: What not to do in B2B marketing

February 15, 2016

B2B marketers need to make every customer interaction count. Achieving this requires effective, relevant communications underpinned by long-term, data-driven strategies that make effective use of marketing technologies.

This whitepaper from Harte Hanks outlines the three main marketing pitfalls and offers actionable tips on how to avoid them, enabling you to provide tangible ROI for your activities in 2016.



Content marketing
Demand generation



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