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Who owns the customer journey?

April 1, 2016

Owning the customer journey is one of the surefire ways for marketers to ensure they are taken seriously by the rest of the business. 

This research project conducted by B2B Marketing and Squiz investigates the importance of customer centricity to marketers, the value it has to the rest of the business, and the tools and technologies needed for marketers to put customers first. 



Customer insight



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