Why it's getting harder for manufacturers to make sales (and how marketers can help)
The long sales cycles and complex deals that define the manufacturing industry are going nowhere. And we're now in a world where change, underpinned by technological advancements, has created a new reality for business buyers and manufacturers alike.
But help is at hand, and it comes in the guise of the marketing department. Marketing is sales' secret weapon, and the avenue through which manufacturers can seize back some control in the buying cycle: this report from Marketo and B2B Marketing will show you how it can be done.
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