Why online reviews matter to B2B

August 8, 2016
United Kingdom

Did you know 97% of B2B buyers say customer feedback is more credible than other types of content?

Or that 70% of buyers are likely to select a supplier with clear differentiators?

In a world where price is no longer the main differentiator, make sure your commitment to excellent customer service stands out in your reviews.

This free infographic shows you just how important trust is to the B2B buying journey. You’ll learn why trust might be a small word, but it has big benefits for you.

Summary

Topic

Content marketing
Customer insight
Demand generation
Digital
Strategy

Pages

1

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