Why take buyers to a virtual world?
Developments in virtual reality are gathering pace. Adoption rates are up and the depth, breadth and quality of content is steadily increasing. Forbes reported that from January to March 2016, $1.1 billion dollars was invested in VR. That compares with $2 billion in the whole of 2015. Confidence in the capabilities and longevity of the technology is growing, and marketers across the globe are taking note.
This paper from Harte Hanks places VR under the spotlight, offering practical guidance for those planning their first steps into the immersive world of VR. Whether you're enthused or sceptical, ignoring this channel would be a mistake.