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Why B2B websites should follow an eCommerce structure

June 26, 2019

Why use an eCommerce structure if you aren't selling anything online?

B2B website design based on an eCommerce structure, even those that aren’t selling anything online, have been shown to be more effective in increasing customer engagement and enquiries.

We’ve worked with many clients to design B2B websites that are not intended to sell their products or services online. However, we’ve taken an eCommerce approach to the design of many of these websites and increased their engagement with their target audiences as a result. 

  • Your B2B customers have expectations of how a website should work, based on their experiences of using B2C websites
  • Creating a customer journey through B2B website that mirrors an eCommerce website helps to increase conversion
  • Make it clear what users are supposed to do next, and make sure it is a straightforward process.

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About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Lesniak Swann who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy