Why most B2B marketing fails on trust – and what to do about it
July 19, 2022
Trust – it’s the daily buzzword in B2B marketing, with pretty much every marketing department and agency laying claim to it in some way.
But what few of them articulate is that trust must be preceded by credibility – and this is where much B2B marketing communication just gets it plain wrong.
Download to learn:
Learn why your marketing may actually be putting a halt to your buying timeline
Understand – and avoid – the B2C-style traps that your B2B marketing is falling into
Learn what Cognitive Marketing is – and how it uses timely, relevant, helpful communication to build buyer trust
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Summary
Topic
General B2B marketing
About your personal data
When you submit your details in order to access this content, your data will also be shared with our trusted partner bcm agency who may contact you with further relevant information.
For more information on how we process your personal data please see our privacy policy
