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Why we’re all in Sales Marketing now

July 19, 2022

It used to be called the Sales and Marketing disconnect – but with the rise of social marketing channels and a pandemic that increased both functions’ dependency on them, it’s become an overlap. So, how do you stop each from eating the other’s digital lunch and confusing customers along the way?

 

Download to learn:

Learn how customer buying habits have made Marketing the new customer relationship guardians


Understand how the Sales role must change to become more Marketing-like


See how Cognitive Marketing supports both departments’ performance by exploiting the emotional connection to customers

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Summary

bcm agency
Industry: 
Industrial, Manufacturing, Engineering Property and Construction Pharmaceuticals

Topic

Sales and marketing alignment
Sales enablement

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner bcm agency who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy