The winning habits of successful B2B brands

August 19, 2013

Part four of the 2013 Buyersphere report

In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. The Buyersphere Report is a great opportunity to reinterpret this approach for marketers - so we aim to uncover the habits that distinguish the successful B2B suppliers from the also-rans who invested the time and effort in the prospect but were ultimately discarded before the end of the buying process.

In particular, the research investigates:

  • Familiarity with the brand before the buying process
  • Methods and frequency of communication
  • Personality and direct, human engagement
  • Differentiation by product, price and location
 


Summary

Topic

Branding

Pages

14

Size

0.71 mb

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