The winning habits of successful B2B brands

August 19, 2013

Part four of the 2013 Buyersphere report

In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. The Buyersphere Report is a great opportunity to reinterpret this approach for marketers - so we aim to uncover the habits that distinguish the successful B2B suppliers from the also-rans who invested the time and effort in the prospect but were ultimately discarded before the end of the buying process.

In particular, the research investigates:

  • Familiarity with the brand before the buying process
  • Methods and frequency of communication
  • Personality and direct, human engagement
  • Differentiation by product, price and location







0.71 mb

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.