The winning habits of successful B2B brands
Part four of the 2013 Buyersphere report
In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. The Buyersphere Report is a great opportunity to reinterpret this approach for marketers - so we aim to uncover the habits that distinguish the successful B2B suppliers from the also-rans who invested the time and effort in the prospect but were ultimately discarded before the end of the buying process.
In particular, the research investigates:
- Familiarity with the brand before the buying process
- Methods and frequency of communication
- Personality and direct, human engagement
- Differentiation by product, price and location