An insider’s guide to aligning your sales and marketing organisations to transform the way you sell.

The experience a buyer has with your company can make or break a sale, and that experience is primarily driven by your marketing and sales organisations.

Your teams must align to ensure they are focusing on the same customers with the right messaging and content, investing resources where they will have the most impact, and delivering a seamless buying experience that will differentiate your organisation from the competition.

This eBook explores the five stages of sales- marketing alignment to help you assess your organisation’s sales and marketing collaboration today and understand how it can mature in the future, with support from your sales enablement team.

Download this eBook to:

• Learn how to assess the current state of your marketing and sales alignment.
• Discover what the 5 stages of sales-marketing alignment are and how to achieve them.
• Understand how alignment will mature in the future.
• Learn 6 practical actions that will evolve your organisations sales and marketing alignment.