Playing the long game

Thursday, January 17, 2019 - 10:00am
B2B Marketing HQ

Everything that comes out of any department ultimately lands on the shoulders of its Leader.

Synopsis

Marketing, we’re told every other week, has changed more in the last few years than it had in the previous 50, and this rate of change is still accelerating. But that doesn't mean we can afford to ignore our long term challenges.

Buyers, business priorities and processes have all transformed the challenge we marketers face. Our response so far has been a suite of techniques and tech solutions, trying to find the perfect solution to an ever changing problem.

These changes have necessitated structural, systemic changes to how marketing departments operate, and a key role of the marketing leader is to create a base that provides stability whilst being agile to the shifting sands of the marketing landscape.

How does one juggle short term goals with long term strategic objectives?

Key topics of discussion

  • How to juggle short- and long-term thinking in line with budget allocations.
  • How to tweak your approach to your sales cycle.
  • How to work with the c-suite on their expectations of marketing.
  • How the landscape of the CMO role is evolving and what leaders can do to shape it.