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Produced by B2B Marketing

Propolis - be a big head

Become a big head of B2B with Propolis. Get instant access to unbiased experts, training, technical resources, and research, all supported by a dedicated customer success manager.

Together, we can help you navigate change, master a multidisciplinary environment, and drive business growth. 

B2B marketing gets more complex every day.
How can you ensure you're making the next best decision?
 

BECOME A BIG HEAD OF B2B WITH PROPOLIS


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A taste of Propolis

 

Toolkit: Your free Sales Enablement checklist

In today’s digital world, the roles of sales and marketing in a buyer’s journey has never been more intertwined. By aligning with one another, both teams can work together toward better outcomes, and a successful sales enablement programme is the perfect way to instill that alignment.

And that’s what this checklist is all about. It’s a practical guide, taking you step by step through the tactics and techniques you’ll need to embed a more collaborative, profitable process.

 

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download our sales enablement strategy brochure

Become a big head of B 2 B Podcast

Podcast: Going from customer satisfaction to customer success, with Barbara Stewart

In this podcast, Editor for B2B Marketing David Rowlands talked to Barbara Stewart, Propolis Hive Expert in Customer Experience about customer success. In our 2021 Trend Tracker, customer success – a new entry – came second place overall, just after growth marketing. They dive into why customer success landed second on our list, the benefits of implementing customer success within your company, and how marketers can start humanising the customer experience.

 

LISTEN TO IT HERE

Propolis experts

Inside the Hive

Propolis gives you real-time access to a panel of unbiased experts, hand-picked, with decades of B2B marketing experience. Each hive has its own expert, a specialist in that area.

So what’s going on inside the hives?

What are our Propolis members concerned about, struggling with, excelling at? Check out Barbara Stewart the CX Hive expert, in her latest video giving you a glimpse inside the hives as well as some pearls of wisdom you do not want to pass up.

I WANT TO KNOW WHAT ALL THE BUZZ IS ABOUT

One community, Eight Hives

Segmenting B2B marketing into eight core pillars means there’s a perfect home for everyone. Now you can locate the right intelligence, tools, and experts to help guide you on your journey. Propolis de-risks the challenges and decisions you face every day. It is designed for the way you really work, to help you find answers quickly and tackle the day-to-day challenges of B2B marketing life – by the people who know better than anyone what makes B2B unique.

Download our brochure to discover more about Propolis and our hives

STRATEGY AND EVOLUTION

Planning, innovation, transformation, stakeholder engagement

INSIGHT AND INTELLIGENCE

Data strategy, research, analytics, artificial intelligence

TEAMS AND RESOURCING

Internal and external talent, alignment, structure, skills and competencies

BRAND AND CONTENT STRATEGY

Positioning and propositions, and communication consistency

MARKETING OPERATIONS AND PROCESS

Technology, strategy, automation

GROWTH

GTM, demand generation, ABM, channel

EXECUTION AND CAMPAIGNS

Digital, data, events, creativity, internal communications

CX

Buyer journey, sales enablement, sales and marketing alignment

“In order to drive our business and global marketing team forward, we knew we would benefit from... 

...an international professional membership, which is exactly what Propolis with B2B Marketing gives us.
Now more than ever, the need to come together as a community of B2B marketers isn't just relevant, but necessary. I am personally looking forward to seeing our global marketing team really exploit this membership and gain new perspectives as a result. ”

Cat Dutton, global deputy CMO, Atos

Atos logo

These are just some of the companies in Propolis. Join them today.

Propolis is the global body giving B2B marketers
the clarity to solve real-world challenges.

Start your journey today.

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Produced by B2B Marketing