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Propolis February ESG roundtable RYI
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February Propolis Leaders Roundtable:
Environmental, Social and Corporate Governance:
Making ESG matter - and not just a B2B acronym!
Wednesday 1 February, 10 – 11:30am
ESG (environmental, social and corporate governance) is hot stuff in B2B organisations right now.
Marketing, PR and HR teams are all racing to ensure their policies address these complex and interrelated issues, to meet growing customer expectations.
But how do you avoid falling into the ‘greenwash’ trap of making promises that appear insincere, are misaligned to your genuine brand purpose, or simply undeliverable in a practical sense?
At our February 2023 Propolis Roundtable we'll be exploring what your ESG strategy should look like, to maximise resonance with buyers, employees and wider society.
Register your interest in joining our February Roundtable, where we'll be discussing:
- How to avoid the ‘tick-box’ approach to ESG
- Ensuring your strategy is meaningful and personal to your brand
- How to avoid the most common ESG strategy pitfalls
- The best ways to convince sceptical stakeholders to invest
- How to credibly build ESG into your marketing activities… without sounding like an NGO
What you can expect at the Roundtable
Propolis Roundtables are by invitation-only, to client-side, senior marketing leaders.
These events are a unique opportunity to focus on a crucial strategic topic, in a lively, friendly and informal discussion environment with your fellow B2B marketing leaders and peers. Numbers are kept to a maximum of 20, and your place includes:
- Full access to the Roundtable of your choice
- Light refreshments
- A post-event, key findings and learnings report
When? Wednesday 1 February, 10–11:30am
Where? Chancery Lane, London
Places are limited. Register your interest now
