ESG (environmental, social and corporate governance) is hot stuff in B2B organisations right now.
Marketing, PR and HR teams are all racing to ensure their policies address these complex and interrelated issues, to meet growing customer expectations.
But how do you avoid falling into the ‘greenwash’ trap of making promises that appear insincere, are misaligned to your genuine brand purpose, or simply undeliverable in a practical sense?
At our February 2023 Propolis Roundtable we'll be exploring what your ESG strategy should look like, to maximise resonance with buyers, employees and wider society.
Propolis Roundtables are by invitation-only, to client-side, senior marketing leaders.
These events are a unique opportunity to focus on a crucial strategic topic, in a lively, friendly and informal discussion environment with your fellow B2B marketing leaders and peers. Numbers are kept to a maximum of 20, and your place includes:
When? Wednesday 1 February, 10–11:30am
Where? Chancery Lane, London