B2B marketing gets more complex every day. How do you know what to do next?
Propolis is the global body giving B2B marketers the clarity to solve real-world challenges – through instant access to unbiased experts, resources, training, and support. Together, we can help you navigate change, master a multidisciplinary environment, and drive business growth.
Propolis helps you get the practical wisdom you need, to execute an evidence-led strategy that suits your own organisation. It’s a global community of real marketers – from many of the biggest names in B2B – supported by a bank of experts with hands-on, practical experience.
P R O P O L I S
Definition in ancient Greek:
An aromatic glue produced by honeybees in their hive
Designed and curated by the originators of B2B Propolis is the evolution of the world’s leading resource for B2B marketers.
We’ve listened to our community – real B2B marketers, worldwide. And that’s why we’ve been able to pack Propolis with value your whole team can use every day.
Just like our publications, resources, training and events, Propolis is dedicated to one goal: helping you to succeed as a B2B marketer – and to be recognised as a specialist in your own right.
We can’t wait to show you.
ONE COMMUNITY, EIGHT EXPERT HIVES
Planning, innovation, transformation, stakeholder engagement
Data strategy, research, analytics, artificial intelligence
Internal and external talent, alignment, structure, skills and competencies
Positioning and propositions, and communication consistency
Technology, strategy, automation
GTM, demand generation, ABM, channel
Digital, data, events, creativity, internal communications
Buyer journey, sales enablement, sales and marketing alignment
Segmenting B2B marketing into the eight core pillars of marketing means there’s a perfect home for everyone. Now you can locate the right intelligence, tools and experts to help guide you on your journey.
Propolis de-risks the challenges and decisions you face every day. It is designed for the way you really work, to help you find answers quickly and tackle the day-to-day challenges of B2B marketing life – by the people who know better than anyone what makes B2B unique.
EVERY DAY, OUR MEMBERS USE PROPOLIS TO:
Grow a supportive network of likeminded B2B marketing peers – in our roundtables, leaders’ forum, and topic-specific “Hives”.
JUST SOME OF THE MEMBERS ALREADY A PART OF THE PROPOLIS COMMUNITY:
“It’s easy to get lost in a cycle of ‘we do it this way because…’ A wider network is extremely valuable for the team and the business. I see it as massively important for the team to go out and get new ideas, new thinking, and hear how other people are approaching their challenges”
KATE SINCLAIRpartner, business development and marketing, LCP