11 Experts are on hand for Propolis members to access at any time offering impartial, trusted advice that is tailored to their specific business needs. Whether it’s help with enhancing their marketing strategy or working through a specific challenge, Propolis members can save an average £30k a year working directly with the Experts instead of using external consultants.
Karla Wentworth
Marketing Operations & Technology Expert
After 25 years of doing, failing at, learning from, and eventually leading Marketing Operations departments, I have observed the insurgence and MOps and its magic within the wider marketing process.
Now, running a Marketing Operations and Transformation consultancy, I get to passionately help other businesses to create best-in-class MOps environments, technology and processes to optimise their success.
Darren Coleman
Brand Expert
I specialise in helping brands drive growth and retain relevance through brand experiences and have been doing this for 25+ years across Europe, the Middle East and Asia Pacific. Johnson & Johnson, Faurecia, Dubai Properties, Abbot, FUJIFILM, Nikon and Orange are some of the brands I’ve helped.
My PhD focused on B2B services brand performance whilst my book Building Brand Experiences: A Practical Guide to Retaining Brand Relevance helps brand marketers structure then scale their approach to building brand experiences. The first chapter can be downloaded here.
In my spare time I enjoy spending time with my wife and family, playing tennis, socialising, travel, scuba diving, snoozing in my Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are more enjoyable than others. Can you possibly guess which they are?
Shane Redding
Strategy and Evolution Expert
Why did I want to be a hive leader? Simply, the opportunity to learn from my peers; I think that b2b marketing is one of the most interesting disciplines to be a part of and I believe Propolis can enable us all to be better business leaders and thinkers. I am an independent consultant and expert trainer on strategic marketing and digital transformation with 30 years experience.
I enjoy using my skills, network and knowledge to help global businesses transform their marketing by choosing and implementing strategies that work for them and their customers. My background includes deploying data, software and leading teams to make a real difference to results.
My global clients include Ebay, Sika Group AG, Maersk Drilling, United Nations ITU division and I have previously worked with DnB, Thomson Reuters, Lexis Nexis, The Institute of Directors and Cisco as well organisations across professional services, manufacturing, membership associations, media and more. I enjoy portfolio working and also hold a number of board advisory roles with fast growth companies looking to build and exit applying my experience of management buyouts and trade sales.
Barbara Stewart
Customer Experience Expert
Passionate end-to-end Customer Experience and Marketing consultant with a knack for distilling complexity into simplicity. Extensive hands on experience creating and delivering customer centric programmes that ultimately deliver value back to businesses and their customers. I believe really getting to know your customer is key for long term business success.
I specialise in agile customer experience to unearth insights that direct business transformation and shape market propositions that deliver value exchange for customers. Throughout my 18 year career I have worked across most sectors, including FMCG, travel, financial services, healthcare, real estate, software & tech, public sector, retail & telco business of all shapes and sizes.
Stephen Kemish
Content, Creative and Campaigns Expert
Robert Norum
ABM & Demand Strategy Expert
B2B Marketer with over 30 years experience. I have worked in magazine publishing, IT distribution, marketing agencies and for the last 19 years as an independent marketing consultant. During this time I have worked on brand, demandgen, channel, ecommerce and sales enablement.
For the last 10 years I have specialised in ABM working with a number of leading agencies and directly for wide cross section of global brands. Since 2017, I have delivered the ABM Essentials training course for B2B Marketing training over 500 marketing professionals in the process. Please feel free to contact me anytime with questions you may have pertaining to the growth hive.
Tony Lamb
Data and Insight Expert
Tony is a senior data leader with over 25 years proven experience of building high performance data functions for £multi-billion corporations (Royal Mail; Head of Data Products and Strategy), B2B marketing service companies (Group Data Operations; Managing Director roles) and SME businesses (Strategic Data Consultant).
He formed his own independent data consultancy in 2001, and has diverse experience of working closely with C-Level Sponsors, Senior Leadership Teams and cross-functional areas to build bottom-up data strategies that deliver business value, then scoping, designing and embedding sustainable data solutions in businesses. This included overseeing the implementation of 3 major SCV’s, and the creation, launch and product ownership of a number of class leading data hygiene and data governance solutions.
He is also a Director of Nua Training, a specialist training and development company, with highly regarded expertise in presentation, negotiation and sales skills. Tony is also a conference speaker with specialisms in Data Strategy, and Master Data Management, and was previously the Chair of the DMA Data Council for a number of years.
Georgina Gilmore
Channel and Strategy Expert
Georgina Gilmore, affectionately known as Georgie, is the founder of The B2B Marketing Expert, where her strategic, commercial, and creative prowess shines in the B2B marketing realm. With over 30 years of experience working with global giants like Cisco, Vodafone, Kaspersky, and Centrica, Georgie has honed her skills in architecting transformative marketing strategies. Her contributions have earned her numerous awards, including recognition from B2B Marketing.
Georgie’s expertise extends to building B2B brands, refining value propositions, and leading digital demand generation programs worldwide. She’s adept at managing diverse teams across continents and implementing martech solutions like Salesforce and marketing automation platforms. Transitioning from corporate roles to entrepreneurship, Georgie now runs her own consultancy, leveraging her client-side experience to tackle marketing challenges and drive business growth.
Beyond her consultancy work, Georgie is deeply involved in fostering collaborative communities. As an Ambassador to the Strategy and Evolution Hive within the Propolis community, she eagerly contributes her insights to support collective success and innovation.
David van Schaick
Go-to-market, sales enablement, and agency Expert
As a versatile marketing leader, consultant, speaker, and writer, he has navigated the intricacies of B2B marketing with a proven track record of driving growth and innovation. During his tenure as part of the leadership team at The Marketing Practice, they transformed a small local agency into a global powerhouse and category leader in the B2B sphere. Through a combination of organic growth and strategic acquisitions, they propelled the agency’s revenue to over £20 million, all while pioneering cutting-edge ABM, brand, demand, and channel marketing services. His reputation for delivering impactful and commercially effective strategies has earned him recognition among clients and peers alike.
Now, he’s dedicated to leveraging his expertise to assist B2B companies in enhancing their go-to-market strategies and aiding B2B agencies in achieving profitable and sustainable growth. Known for his ability to simplify complexity, generate innovative ideas, and execute them with precision, he brings a pragmatic approach and a keen commercial sense to every endeavor. Outside the realm of B2B and business growth, you’ll often find him engrossed in reading, enjoying a game of cricket, or indulging in the timeless task of parenting, complete with occasional reminders for his kids to behave.
