Register for the 'ABM' Emerging Leaders' roundtable
How can ABM help further your career?
As you may have noticed, ABM is a bit of a big deal in the B2B world right now.
Many CMOs with a complex sales process are looking to adopt this new approach, and are seeking to recruit talented young marketers to help them lead the way.
Furthermore, at our ABM conference back in November, Andrea Clatworthy from Fujitsu spoke about the skills required to be a great ABMer, observing that an account based marketer needs to become “a mini CMO”.
This raises some questions with interesting and exciting implications for marketing managers who can use ABM success as a springboard for the rest of their careers.
In this two hour roundtable, exclusively for B2B Marketing Premium members, we'll discuss:
- Your questions about ABM.
- How to ascertain if ABM is the right career path for you.
- The extra skills marketers should start acquiring to be ABM ready.
- Ways to scale up the “Mini CMO” role of an ABM manager to a more general marketing leadership role in future.
Date: 27 June 2018. 10am - 12pm.
Location: London, EC1