B2B nation: The B2B industry's contribution to the UK economy revealed
Download this free guide to find out just how important the B2B sector is to the UK economy
When you live and breathe B2B like we do, you won’t need reminding how important the work you do is.
However, data on B2B’s total contribution to the UK economy is hard to come by. Until now.
That’s what we set out to uncover in this pioneering study, conducted by our partner Savanta and in association with Gravity Global.
The research, which surveyed 809 senior managers in UK businesses, shows that while B2C brands steal the headlines, it’s B2B brands that bring home the UK’s bacon.
James Farmer, co-founder, B2B Marketing
"We’re no longer a nation of shopkeepers, we are a nation driving the success of other corporations around the world"